The 26 Best Websites to List Your Rental Property (2024)

The 26 Best Websites to List Your Rental Property (1)


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As renters continue to turn to social media networks at every step of the rental process, it's essential for landlords to use top online rental marketplaces. Learn how to craft an irresistible rental ad that gets your property rented fast. Make sure to screen all rental applicants with online tenant background checks from a reputable service like SmartMove.

Like all business trends, rental advertising evolves. As an independent landlord, you need to move with the times - or else risk getting left behind. Pew Research reports that85% of Americans owned smartphonesin 2021. With immediate information, online reviews, and rental search tools that update in real time, it’s no wonder tenants are abandoning traditional rental marketing tactics like real estate signage and newspaper ads.

As renters continue to turn to their social networks at every step of the rental process, it’s essential to find the top online rental marketplaces and best rental listing websites to advertise your property.

A listing is only as good as its ability to spark interest in your property. Once you choose one or more listing sites from the roundup below, learnhow to craft an irresistible rental adthat gets your property rented fast. Professional-quality photos or 360° virtual walkthroughs will also help increase interest and save time by giving renters the chance to window-shop before requesting a walk-through.

However, even if your prospective renter likes the property (and you like the renter), don’t be too hasty to turn over the keys. Evicting an ill-fitting tenanteasily costs landlords thousands of dollarsand often drags on for several stressful weeks—or even months. Reduce the risk of legal trouble, financial duress, and endless headache. Make sure to screen all rental applicants with online tenant background checks from a reputable service like SmartMove. You’ll get helpful reports that show you your applicant’s past and their likelihood of paying on time—crucial information that helps prevent your real estate business from becoming obsolete.

But, let’s not get ahead of ourselves. The first step to attract great tenants is a great listing. Once you have a sparkling rental ad, here’s where you can post it:

Top Sites to List Your Rental Property

The internet offers several inexpensive and easy websites for you to list your rental property. However, not all are created equally. SmartMove did the research and determined that the six sites below are the most popular, effective, and user-friendly for listing rental property.

  1. With 13 million unique visitors and exposure on Apartment Finder and Apartment Home Living, the chances are good you'll receive a response to your listing.
  2. Zillow- Ideal for landlords with less than 50 units, Zillow Rental Manager is a favorite because you can create detailed listings and distribute them to 26 partner sites, including Trulia, HotPads and MSN Real Estate.
  3. Trulia- If applicants are registered with Zillow and Trulia, you'll see useful renter contact details, such as personal income, right from the start.
  4. HotPads- HotPads created the first-ever map-based search tool and is popular among the corporate set when looking to relocate to high-end digs.
  5. Craigslist- It's hard to beat an online marketplace with 50 billion pageviews each month. Be aware that scammers may use this site to post fake ads, and renters will have to sort through fake listings to find your real one. Despite a utilitarian design and possibility of fraud, the traffic alone makes Craigslist a great option.
  6. Facebook- Marketplace has become a major player for rental ads. You can add 360-degree photos and, in some cases, show your listing on Oodle. You can also connect with your neighborhood through Facebook groups or through your own social media pages.

Other Helpful Rental Property Listing Sites:

Listing your rental property online is a great way to attract high-quality renters. The more websites you use to list your property, the larger pool of renters you have to choose from. Here are 20 other sites to know about:

7. Apartment List- With five million monthly visits, Apartment List powers the rental section of It operates on a month-to-month contract. You pay an additional fee when a renter signs a lease.

8. Apartment Finder- Featuring map-based search tools and an integrated customer portal, this site can be a helpful place to find renters.

9. Apartment Home Living- The lifestyle match search and local living guides are unique tools that may help you find the perfect tenant for your rental.

10. Oodle- Similar to Craigslist, Oodle offers a whole array of classified ad listings including rentals. You can also publish listings directly to your Facebook and Twitter pages.

11. This site focuses on rentals for families, such as single-family homes, condominiums, and townhouses.

12. This free listing service allows you to post multiple pictures and receive stats on how often your ad is viewed. It also automatically pushes your listing out to Oodle and Trovit.

13. This site targets first-time renters and is focused at the 18-25 crowd. It's ideal if your rental is in a college town or an area with a high percentage of young adults.

14. This popular social networking site connects you with your neighbors and neighborhood of your rental property. Nextdoor also has a local real estate section currently available in select markets.

15. You can include up to 30 photos, create printable brochures and receive unlimited tenant leads with this site.

16. Listings are seen by thousands of visitors and are syndicated to sites like, Oodle, Rent Jungle and Trovit.

17. This site is part of a network of rental property websites, so your listing will receive exposure to over seven million people.

18. If you have a furnished rental that you need to fill on a short-term basis or want to help your tenant find a subletter, you can list it here for free.

19. Airbnb- This behemoth focuses on short-term rentals, which you may consider as an option if you need to fill a vacancy while searching for a long-term renter.

20. Walk Score- Walkability is listed among the top features important to both millennials and baby boomers. Over 30,000 sites use Walk Score services. They are now a part of Redfin.

21. Apartment Guide- Geared specifically toward apartments, although you can list single-family homes, Apartment Guide lets you renew your listing with just one click, so you don't have to re-enter your information even if your ad has expired.

22. My New Place- This site has a great design and features trending cities and pet-friendly apartments.

23. People with Pets- If you welcome tenants who want to move in with their furry friends, you can market directly to them for a yearly fee.

24. RentCafe- This site only allows listings directly from property managers. Renters can continue to use RentCafe throughout their lease to manage their space, including scheduling maintenance, and renewing a lease.

25. RentHop- Their 'HopScore' assesses the quality of each rental unit based on its listing quality, manager reputation, and location.

26. Zumper- This site, and its accompanying apps, target people looking to simplify the rental process. They match renters with local 'rental experts' who will schedule and confirm tours.

List, Screen with SmartMove, and Lease-It's That Simple

Times are changing. Just as renters are taking their apartment searches online, scammers are becoming more digitally sophisticated, too. Your strategically placed rental ad may bring in a pile of great-looking applicants, but it could also mean letting potential fraudsters slip through the cracks and into your unit.

Whether you attract two applicants or 200, help identify great tenants with fast and reliableonline tenant screeningthrough SmartMove. Backed by trustworthy data from TransUnion, millions of landlords use SmartMove to get a better understanding of a rental applicant's eviction risk-a critical consideration when it comes to protecting your livelihood.

Follow online advertising with online screening. Get lightning-fast, on-demand FCRA complianteviction historyreports,criminal background checks, and even proprietarytenant credit reportsthat are proven to better predict the applicant's ability to pay the rent better than a traditional credit report. Quick, easy, online reports provide greater insight into your renter's past behavior and financial habits, which can help protect your investment from potentially devastating outcomes.

Don't let your rental business stagnate due to iffy renters. Bring your rental screening game up to speed with SmartMove.


Great Reports. Great Convenience. Great Tenants.

*Comscore Media Metrix, May 2021

The 26 Best Websites to List Your Rental Property (2024)


Where do most landlords post rentals? ›

Best Rental Listing Sites for July 2024
  • Best Overall: Zillow Rental Manager.
  • Best for Screening Prospective Tenants: Avail.
  • Best for Attracting Qualified Applicants:
  • Best for Cost Comparables: Rentometer.

What is the perfect number of rental properties? ›

When it comes to answering that question, there's no universal answer other than, “1 or more”. If you haven't purchased your first rental property yet, start at 1. Regardless of your investment experience, the best answer for you is going to come down to your goals.

Which vacation rental site is the best? ›

  • Airbnb. Best rental site for variety. ...
  • Vrbo. Best rental site for group travelers. ...
  • FlipKey. Best rental site for destination guidance. ...
  • Best rental site for hotel loyalists. ...
  • Agoda. Best rental site for travel throughout Asia. ...
  • Plum Guide. Best rental site for quality assurance. ...
  • HomeToGo. ...
  • Casamundo.
May 29, 2024

Does Innago post to Zillow? ›

When you use our listing syndication software, you won't have to post your listings manually anymore – instead, you can post to Zillow and many other listing platforms all at once. If you've never used listing syndication before, here are some of its key benefits: Increases Market Exposure. Saves Time and Money.

Where do landlords make the most money? ›

Share this article
RankMetro AreaLong-term profit (monthly)
1.San Jose, Calif.$8,927
2.San Francisco$6,078
3.Los Angeles$4,328
4.San Diego$4,165
7 more rows
Aug 15, 2014

How do I attract more landlords? ›

Let's take a look at some of the main ways to attract landlords, buyers and sellers to your estate agency.
  1. Use Online Advertising Portals. ...
  2. Look for Homes To Let in Your Target Area. ...
  3. Attend Auctions to Meet Landlords. ...
  4. Use Leaflet Distribution. ...
  5. Post Classified Ads Consistently. ...
  6. Social Media for Estate Agents and Letting Agents.

How many rental properties to make $5000 a month? ›

If a property doesn't meet the 1% rule or generate enough cash flow after accounting for expenses under the 50% rule, it may not be a worthwhile investment. Using these metrics, an investor would need five rental properties that meet both the 1% rule and the 50% rule to generate $5,000 per month in retirement income.

What is the 1 rule for rental property? ›

For a potential investment to pass the 1% rule, its monthly rent must equal at least 1% of the purchase price. If you want to buy an investment property, the 1% rule can be a helpful tool for finding the right property to achieve your investment goals.

What is the rule of 72 in rental property? ›

Just take the number 72 and divide it by the interest rate you hope to earn. That number gives you the approximate number of years it will take for your investment to double.

Which is safer Airbnb or Vrbo? ›

Is Airbnb or Vrbo safer? Both Airbnb and Vrbo offer similar protections, such as host liability insurance and guest screening. However, each platform has its own unique policies and features, so a Vrbo or Airbnb host should carefully review these before deciding which marketplace best meets their needs.

Who is the competitor to Vrbo? › has expanded its offerings to include a vast array of vacation rentals, positioning it as a strong competitor to VRBO. While VRBO specializes in vacation homes, provides a broader selection of accommodations, including hotels, apartments, and hostels, catering to a wider audience.

What percent does Vrbo take? ›

A 5% commission fee is charged on the rental amount and any additional fees you charge the traveler (such as cleaning, pet, and boat fees).

Is Innago actually free? ›

Innago is known for its free pricing tier, which has no monthly charge. With that said, it's not entirely without its costs. So, while Innago doesn't have a monthly charge, it does still charge a fee for ACH and debit transactions.

Why won t Zillow publish my rental? ›

Reasons your listing may not be published: Your listing is already being posted from another rental source. Zillow will only ever publish a single version of a listing at any given time.

Who owns Innago? ›

Through their easy-to-use and free property management software, company founders Dave Spooner and Yasir Drabu have continued to redefine what it means to be a property owner.

Where are rentals most in demand? ›

Miami. Miami leads the pack as the most competitive rental market in the U.S. with an RCI (Rental Competitiveness Index) of 91.9 out of 100. Rentals have a 96.5% occupancy rate and are occupied within 36 days, with 14 renters all vying for the same unit.

Where is it best to be a landlord? ›

About Cash-on-Cash Return
Average Monthly Rental Income
Las VegasNV$1,656
6 more rows
Jun 30, 2022

Where is rent growing the fastest? ›

Asking rents for one- and two-bedroom apartments are up more than 10% in some large U.S. cities since June 2023, according to Zumper. They include Syracuse, New York; Lincoln, Nebraska; Chicago; Buffalo, New York; Madison, Wisconsin; Rochester, New York; and New York City.

Where do most renters live? ›

Renters make up a much larger share of households in California (44%) than in the rest of the US (35%)—or in any state other than New York (46%), according to the US Census. This pattern predates the current surge in housing prices and has proved remarkably consistent over the last six decades.

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